X Play Nation of Action Sports

X Play Nation of Action Sports Review

X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading action sports brands with creative lifestyle marketing and new media. X Play Nation is a business marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands in the action sports industry through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.

X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco and more.

"The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan's Lost Boys...Striler has captured an intimate perspective on the inner workings of this fascinating industry." - CJ Olivares, EVP, FUEL TV

"Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco

"An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom

"Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ

"You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective." - Don Durban, Founder, Planet X Television

"A rare inside look into action sports marketing and its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters." - Jen O'Brien, X-Games Silver Medalist & 2002 Women's World Skate Cup Champion

"Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold." - Chad Mihalick, Founder, Malakye

"A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it." - Tony Mag, Founder, Osiris Shoes and H-Street Skateboards

"X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports." - Nate Sherwood, Professional Skateboarder

"A clear insider's view, very insightful. An informative read for anyone inside or outside of the action sports industry." - Will Howard, CEO, Dragon

Action Plan for Arthritis (Action Plan for Health Series)

Action Plan for Arthritis (Action Plan for Health Series) Review

Take control of your arthritis! Reduce symptoms and keep joints mobile with Action Plan for Arthritis. This guide will help you determine the type and extent of exercise you need to counteract the pain, limitations, and expense associated with the disease.

Developed in cooperation with the American College of Sports Medicine, Action Plan for Arthritis is a complete and effective guide. Inside you will find

-strength training, flexibility, and aerobic training programs;

-guidance in customizing the programs based on your level of fitness and degree of arthritis;

-joint-friendly exercise options, including water exercise, tai chi,
and yoga; and

-real-life motivation stories from others who are thriving with the same condition.You'll also find information on the pros and cons of supplement use so that you can make informed decisions about the “cures” advertised for arthritis.

Action Plan for Arthritis combines the scientific and medical knowledge on how exercise can effectively diminish the impact of what can be a debilitating disease. Put this plan to use not just to survive but also to thrive, and you will feel better than you ever thought possible!

Hot Air Ballooning (Action Sports (Capstone))

Hot Air Ballooning (Action Sports (Capstone)) Review

Describes the history, equipment, and techniques of hot air ballooning and examines some of its competitions and popular locations.

Swimming in Action (Sports in Action)

Swimming in Action (Sports in Action) Review

FOR USE IN SCHOOLS AND LIBRARIES ONLY. Kids will learn about the four basic strokes: freestyle, backstroke, breaststroke, and butterfly. A discussion of how and where to dive, poolside safety, rules, CPR, and the world of competitive swimming is also included.

Skateboarding Street Style (Torque Books: Action Sports) (Torque: Action Sports)

Skateboarding Street Style (Torque Books: Action Sports) (Torque: Action Sports) Review

Street skateboarders use railings, benches, and curbs to do tricks. Eager readers will explore the development of street style skateboarding from the 1950s to today. They will also learn about the equipment needed to safely skateboard and the competitions in which pros compete.

Landsailing (Action Sports (Capstone))

Landsailing (Action Sports (Capstone)) Review

Describes the sport of sailing on sand including information about its history, rules, techniques, equipment, safety tips, and competitions.

Action Shooting Cowboy Style

Action Shooting Cowboy Style Review

The thunder of a Colt Peacemaker will ring in your ears as nationally known handgun expert John Taffin brings the lore of the wild west to the era of modern shooting competition. Feel the rich gun leather and taste the smoke of America's fastest-growing shooting game. Every aspect is explained for shooters of all levels. Join the fun of cowboy-style shooting. Let John Taffin take you from the general store where he'll show you the latest in old western garb, to the firing line where some of the fastest guns around drop the hammer in search of a winning score.