New York Yankees: Sport & Action

New York Yankees: Sport & Action Review

Learn about the New York Yankees with iMinds insightful knowledge series.

New York City is situated on a large natural harbor in the North-eastern part of the United States of America on the Atlantic Coast. It is arguably the centre of America in many regards. It is considered by many to be America’s business, cultural and artistic centre. New York City has more of everything compared to any other city in the country: more people, more buildings, more lights and more action. People come from all over the country and all over the world to seek success in New York City. A group that represents the success of the city is the American League baseball team, the New York Yankees.

iMinds brings targeted knowledge to your eReading device with short information segments to whet your mental appetite and broaden your mind.

Gladiator Girl: An Alternate Reality Action-sports Love Story

Gladiator Girl: An Alternate Reality Action-sports Love Story Review

Lucy Star is a hot, up and coming rookie guardian in the sport of Blood Battle. A sport built around the new genetic procedure that allows girls, and only girls, to survive extraordinary injuries up until the age of 25, when they stop growing.

Her budding fame catches the eye of Jayzen, favored son of the wealthiest family in the city, entangling her in his and his sister Francine's fortunes. She struggles with career and relationships, and doesn't recognize the spark of love growing right under her nose.

But she has a dark past: a family history and childhood she had escaped from when she was 14. With the help of her best friend Charlotte-the only person who ever knew her secret-she had successfully put that life behind her. It was all but forgotten.

Then one day, her younger brother, who she hadn't seen since he was 10 years old, walked back into her life, harboring a dark secret of his own, one that threatens to suck her back into the past she thought she had escaped, and destroy her and everyone she loves.

Parental Discretion Is Advised.

Interceptive Actions in Sport

Interceptive Actions in Sport Review

Dynamic interceptive actions are those actions for which the body, or an implement, must be moved into the right place at the right time in order to accomplish a task. These actions are particularly prevalent in sport, for example reaching to catch a ball or running towards a target to make a tackle.
This book is the first to offer a comprehensive review of existing theoretical research on dynamic interceptive actions, as well as close examination of specific, practical applications. The book includes material on:
* catching
* wielding tennis rackets
* putting in golf
* controlling and kicking a soccer ball.
It is essential reading for anybody with a close interest in motor learning and control or skill acquisition, and will be of interest to students of sport psychology, movement science and coaching science.

Snocross (Torque Books: Action Sports) (Torque: Action Sports)

Snocross (Torque Books: Action Sports) (Torque: Action Sports) Review

Snocross racers drive snowmobiles through courses with sharp turns and huge jumps. Young readers will learn about the sport, snowmobiles, the safety equipment required to race, and how the first few seconds of a race are critical if you want to win.

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) Review

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:

. A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
. A basis for the development of marketing actions useful in sport and related business, community and government sectors
. A comprehensive understanding of how individuals associate themselves with sport and event products and services
. A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
. A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.

Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

* The first book to address this vitally important and growth area of sports marketing
* International in flavour and written by a world renowned consumer behaviour expert
* Complete with web-based supplement providing a comprehensive planning checklist for event marketers, a Psychological Continuum Model staging score sheet, extra cases, weblinks and PowerPoint slides.

Big Air Skateboarding (Torque: Action Sports)

Big Air Skateboarding (Torque: Action Sports) Review

Big Air Skateboarding has grown in popularity since its invention by Danny Way in 2004. Skateboarders drop down from 60 or 80 feet and launch off huge ramps to do spins, grabs, and flips in the air. Kids will discover the history of the sport, the equipment used, and the safety precautions taken to make sure it remains a fun extreme sport!

Paintball (Torque Books: Action Sports) (Torque: Action Sports)

Paintball (Torque Books: Action Sports) (Torque: Action Sports) Review

Watch out for flying paint! This introduction to paintball covers the history of the sport, the many variations played today, and the proper safety equipment required to safely enjoy this thrilling game.